About the Project
My project developed from several different conceptual ideas, stemming from two of my passions: creatively designing digital media, and socializing over good food. I originally wanted to create a story that focused on the process of developing a brand for a restaurant. The problem with that idea was that it was too static and not engaging enough. So I had to try to put myself in the mindset of a user. I knew that when I associate with something that I find enjoyable, there’s usually an interactive element that pulls me in. That’s what I wanted to do here; to not just create, but to pull people in and get them interested in the brand.